Are you wondering why you are not getting organic traffic to your website? You are not getting organic traffic to your site because your site is not showing up on search engine result pages.

Today, many companies with an online presence strive to be on the first page of Google search results. Unfortunately, most fail. This can be as a result of so many reasons which they fail to recognize.

In this blog post, I will be sharing with you 5 reasons why you are not getting organic traffic to your website and what you need to do to correct them.

Number 1: Absent of High-Quality Content

You can’t have low-quality content on your site and expect to show up on search engine result pages. Content still remains king. The chances of your site showing up on search engine result pages are very low if your site contains poor content.

Backlinks will not help you here no matter the strength of the backlinks you are pointing to your posts.

Having high-quality content on your site increases your chances of ranking top, which in turn drives more organic traffic to your website.

So, what are high-quality content?

These are contents that are of great value to its target audience, 100% original and are keyword optimized. Keyword optimized means that you use keywords that your target audiences are typing on search engines to look for information, products or services related to your niche or industry.

You can know these organic keywords by using keyword research tools like KWFinder, and SEMrush.

Any of these keyword tools will be able to tell you what users are already typing to search for information on the web, the volume of the keyword and sites already ranking for the keyword.

Check Out: How to Conduct Keyword Research for your Blog Post

Number 2: Poor Backlinks

Backlinks are very important for ranking on search engine result pages. Most pages you see ranking top 5 on first page of Google have high-quality backlinks pointing to them.

If you have not built any backlinks before, chances are you don’t have any backlinks and that is why your site is not appearing on search engine result pages.

One quickest way to get started is by blog commenting. Look for top blogs in your niche, pick one post and read to the end. When you are done, drop a nice comment.

Do this for at least 3 different blogs a day, and within a month, you will have created more than 50 backlinks for your site.

Another way is by guest posting. Guest posting helps you build do-follow links for your site, which is much better as most blogs give out no-follow links to commenters. No-follow links don’t really have a great impact on search engines but they count.

The more backlinks you build for your site, the better your chances of ranking on search engines. Especially when it is back up with high-quality content.  

Number 3: Your Keywords Are Too Competitive

If you are trying to rank your site with keywords that other top sites older than yours are fighting for, there is no chance of your site winning first page on search engines.

Search engines usually give the top ranking for competitive keywords to authority sites that are generally recognized and trusted.

So, if you are looking to rank for keywords like “how to quit alcohol” at this present time, you will never get to top 10 ranking. There are thousands of sites that have written on that topic and these sites are highly trusted.

best keyword research tools

The best way to go about this is by going for long-tail keywords. You can use KWFinder to research for long-tail keywords with low competition.

For example, instead of creating a post on “how to quit alcohol”, you can change it to “how to stop drinking alcohol on your own”. This way, the few people searching for information with this keyword will be able to find your site.

kwfinder research tool

Number 4: Your Site is Not Mobile-Friendly

This can also be another reason you are not getting organic traffic to your website. Google algorithm does not crawl sites that are not mobile-friendly. Sites that are mobile-friendly are qualified to show up on mobile search engine result pages.

Traffic from mobile devices is increasing every day. If your site is only optimized for desktop view, then you are driving mobile device users away from entering your site.

To fix this, you need to install a responsive template on your site. With this, your site will be easily accessible to both desktop and mobile users.

Number 5: Website is Slow

Do you know how long it takes for your site to load? So many don’t have an answer to this question. If your site takes too long to open, visitors will likely click the back button and go to your competitor’s website.

Visitors are more likely to exit a website if it takes more than 5 seconds to open.

The first thing you need to do is to know the loading speed of your site. You can get this from Google PageSpeed.

When you have discovered this and find out that the loading speed of your website is not good, you don’t need to check out this post to fix it.   

Conclusion

The purpose of having a website is to be able to show up on search engines when users are looking for information, product or service in your niche/industry. But when this is not happening, then something has to be done.

Fortunately for you, you can be able to fix that yourself right now. With the tips I have shared with you in this post, you have a better idea of what to do to start getting organic traffic to your website.