You are about learning some powerful tips on how you can optimize your ecommerce store for organic traffic so your sales can increase. This is a powerful ecommerce SEO guide you should pay serious attention to.
Optimizing your ecommerce store at the beginning stage of the business is very important because a vast majority of purchases start with a simple search on Google. In this post, I will be sharing with you ecommerce SEO tips you can use to optimize your ecommerce store for organic traffic.
With the tips I will be sharing in this post, you will be able to get specific product pages from your store to rank high on search engines, resulting in massive organic traffic to your online store.
This is not something I googled, I am sharing with you what I have done for clients that have produced massive results for them. A great ecommerce SEO strategy is critical to getting organic traffic to your store on autopilot if you know your way around.
So, let’s dive into ways you can optimize your ecommerce store for organic traffic so you can be able to increase sales for your business.
- Have an Impressive Website Structure
This is the first step. Having a properly structured website goes a long way to not only helping your site rank top on search engine result pages but also converting visitors to customers. Your site must be easy for visitors to use. Your navigation breadcrumb must be easy to understand so visitors don’t get lost on your site and have to go back to search engine.
Also, having a site that is mobile friendly is key. This is because most purchases are done using mobile phones. You should use a responsive design template for your site. This helps to automatically adjust your site for the display it is being viewed on.
- Keyword Optimization
This is very important if you want potential buyers to find your store on search engines. After you must have finished designing your website, you will need to conduct keyword research to identify keywords you will want your homepage, product pages, and blog posts to rank on, on search engines.
When you are picking keywords, consider search volume and relevancy. Your job is to use a keyword research tool like Google Keyword Planner to find out keywords users type in Google when looking to buy products you have listed for sale on your store.
User intent is very important when conducting keyword research. User intent is what a user is looking for when conducting a search on search engines. This has to do with keywords which dictate the goal of the user.
When you understand user’s intent, you will be able to choose keywords that will drive qualified leads to your site and generate sales. With the knowledge of user intent, you will be able to infuse targeted keywords into your product descriptions and categories for SEO.
- Check Out Your Competitors
If you want to beat your competitors, then you need to know what they are doing to outsmart them. This is another great way to optimize your ecommerce store for organic traffic. I call it, “the smart way”.
Create a list of your competitors and run their category pages through SEMrush to know the keywords that drive the most traffic to their sites. When you know these keywords responsible for massive traffic to their sites, you can infuse them into your meta titles, meta description, and title tag to take advantage of their traffic.
- Create Optimized Product Descriptions
This is where most ecommerce store owners get it wrong. They just copy and paste the manufacturer’s description of the products on their product description box. This is very wrong. You will need to create unique product description for every product using those keywords you have researched out.
Yes, it is a whole lot of work, but it pays in the long run.
When it comes to converting visitors to customers, it is your product description that does the job. Your product description is where you can convince your visitors that your product is what they need at the moment.
If you are not that good at creating product descriptions, I am here for you.
But, just make sure you don’t have multiple pages ranking for the same keywords because they will compete against each other in the search engine result pages.
- Guest Posting
This is one of the most powerful ways to optimize your ecommerce store for organic traffic. This doesn’t only drive organic traffic to your site, it helps you create backlinks to your site, which is a ranking factor for SEO.
Guest posting has to do with dropping quality posts on authority sites in your niche. For example, if you sell engagement rings, you can create different posts talking about engagement rings. When you are done, search for top marriage blogs on Google and drop your posts with them. Don’t forget to include a link pointing to your engagement ring category page.
I once wrote a guest post for a client, titled, ‘Why buy a Moissanite Ring Instead of a Diamond Ring’. This client sells moissanite jewelry and he wanted to educate his target audience on why they should buy a moissanite ring instead of a diamond ring as an engagement ring.
All I did was create an educational post explaining all about moissanite rings and jewelry. At the end of the post, I included a link to my client page where they can find different types of moissanite engagement rings for purchase.
Guest posting is one way to tap into the audience of an already established site and get their attention. Your guest post is not to sell, but to educate. As a guest writer, you are always allowed to share two links. Once on the body of the post and the other on your author bio.
So, there you have it.
Now, there may be other ecommerce SEO strategies you know, but I will tell you, these are the most crucial of all. Others are just secondary.
If you need someone to work on your ecommerce search engine optimization, visit this page and reach out to me. I will be willing to be part of your success story.