On-page SEO is very important for ecommerce stores. On-page SEO can help your site rank higher on search engines, which in return, results in massive traffic. Even though SEO brings the highest return on any web marketing campaign, most ecommerce owners are not considering it when putting up their stores.
Instead, they prefer to go with paid ads. Which is great but requires constant efforts and money to keep up with the flow of traffic.
But on the other hand, SEO requires an upfront effort. Once you start ranking, you begin to make sales on autopilot with no running expenses.
What is On-page SEO?
On-page SEO is the act of optimizing each page on your site in order to rank higher and get more traffic from search engines. It is a factor you should start taking into consideration once you decide to go online. If your ecommerce store is not optimized for organic search, you are losing out to your competitors.
So, here are 5 advance On-page SEO for ecommerce stores. I will advise that you shut your door and grab a cup of coffee as I take you on this journey.
- Keyword Research and Optimization
Now, ecommerce SEO starts with keyword research. If you want to be found, you need to know the right keywords to use. If you want greater visibility, your site has to be optimized with the right keywords. Once this is done perfectly, you are half-way there.
It is compulsory for you to thoroughly conduct keyword research on what users type when looking for a product. These keywords must have relevant and have high buyer intent.
You don’t have to guess keywords here, you need to use keywords research tools like Google Keyword Planner, Ahrefs and SEMrush to search for keywords users are already typing to search for products, services or information in your niche.
When you have gotten the keywords needed, place them on your page titles, headers, product descriptions, image file names, URLs, meta title and description.
2. Page Content
Page content is the king of your site. Content on your page must be search engine friendly and must also be user intent friendly.
You can start by evaluating your competitor’s websites to see how their pages are structured. Google has always supported long-form content. The ideal length is 500 to 1000 words.
This may be very intimidating, but try to make your product description around 200 – 300 words. Then create subheadings describing its benefits, brand information, manufacturing details, customers’ reviews and much more. Before you are done with all these, you must have gotten close to 1000 words.
3. Site Structure and Navigation
Your site architecture is very important. You have to make your site simple for easy understanding for both users and Google crawler. All your products should be 3 clicks or less from your home page.
If visitors find it hard to navigate around your site, they will angrily leave and not come back again. So, you must make sure your website navigation is easy to understand and well structured with internal links to your category pages and top products.
4. Mobile Friendly
This is a must-do On-page SEO for ecommerce stores. If your website is not mobile-friendly, forget it, you won’t last long. I am very sure that you are reading this post on your mobile. Even if you are not, my stats tell me that 93% of my traffic comes from mobile devices.
If your website is not mobile-friendly and your target audiences are active mobile users, then you are losing money to your competitors, and this is very bad for business.
Aside that, search engines like Google tend to support sites that are mobile-friendly in terms on showing up on SERP.
5. Monthly Technical SEO Audit
Do you know the health status of your site? SEO is not just about keywords and quality content. There are technical sides you may overlook thinking that it doesn’t count. Conducting SEO audit for your site will really help you find out a lot of things that may be holding your site from ranking top on search engines and not getting good traffic.
Technical SEO audit entails scanning your site for mobile-friendliness, broken links, site speed, missing alt text, and user experience.
Conducting SEO audit for your ecommerce site gives you an overall picture of the quality of your site.
Doing this doesn’t involve any stress as it may sound. With Moz, you can check for the health status of your site. Moz will display your site PA (Page Authority) and DA (Domain Authority), show you the number of external links and where they are coming from, and much more.
To check for broken links, you can visit www.brokenlinkcheck.com and it will help you find broken links in your site where you will need to remove them.
Google Search Console is another tool you will also need to use to check up the health status of your site.
So, there you have it.
On-page SEO is an unavoidable factor for all ecommerce stores. If you follow this guide and do as instructed, your site will be completely optimized and ranking as best as it can.
Do you have any question on this topic or contribution you may want to add? Kindly share using the comment box below.